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Updated: June 3, 2026. Originally published June 2, 2018.
Sunshine Sachs Morgan & Lylis (S2M&L) is one of the most distinctive independent communications agencies in the United States, specializing in entertainment, A-list talent representation, awards campaigns, social impact, and brand-building for cultural-moment clients. Founded in 1992 by Ken Sunshine, the firm evolved into Sunshine, Sachs & Associates after Shawn Sachs joined as CEO in 2001, and rebranded to Sunshine Sachs Morgan & Lylis in March 2022 — the firm's 30th anniversary — when long-time partners Keleigh Thomas Morgan and Heather Lylis were elevated to Co-Presidents. The firm now has approximately 250 employees with offices in New York City, Los Angeles, Washington D.C., Atlanta, Austin, and San Francisco.
Founded: 1992 by Ken Sunshine
Headquarters: New York, NY
Additional offices: Los Angeles, Washington D.C., Atlanta, Austin, San Francisco
Founder: Ken Sunshine
CEO: Shawn Sachs (since 2001)
Co-Presidents: Keleigh Thomas Morgan and Heather Lylis (since March 2022)
Ownership: Independent
Employees: ~250+
Category: Independent entertainment, talent, awards, and social impact PR
Website: sunshinesachs.com
Overview
Sunshine Sachs Morgan & Lylis operates at the intersection of entertainment, talent, advocacy, and brand communications. The firm's distinctive positioning combines long-standing relationships with A-list entertainment talent, deep awards-season expertise, social impact and advocacy work, and an unusually progressive political and cultural footprint for an independent communications firm.
History and Ownership
Ken Sunshine founded the firm in 1992 as Ken Sunshine Consultants, building on a career in New York political and cultural communications — including senior roles in city government and as a senior advisor to David Dinkins's mayoral campaign.
Shawn Sachs joined the firm in 2001 as CEO, and the firm rebranded as Sunshine, Sachs & Associates. Under Ken Sunshine's founding leadership and Shawn Sachs's CEO tenure, the firm scaled from a small boutique with fewer than 10 employees into one of the most prominent independent entertainment and talent PR agencies in the United States.
In March 2022 — the firm's 30th anniversary — long-time partners Keleigh Thomas Morgan and Heather Lylis were elevated to Co-Presidents, and the firm rebranded to Sunshine Sachs Morgan & Lylis. Ken Sunshine continues as Founder and Shawn Sachs continues as CEO; the firm remains independent.
Key Milestones
1992: Ken Sunshine founded Ken Sunshine Consultants in New York.
2001: Shawn Sachs joined as CEO; firm rebranded as Sunshine, Sachs & Associates.
2003: Heather Lylis joined the firm from Solomon McCown & Co.
2007: Keleigh Thomas Morgan joined the firm from Miramax Films and Nike Communications.
March 2022: 30th anniversary. Keleigh Thomas Morgan and Heather Lylis elevated to Co-Presidents. Firm rebranded to Sunshine Sachs Morgan & Lylis.
Practice Areas
- Entertainment and Talent Representation. A-list film, television, music, and sports talent.
- Awards Campaigns. Oscars, Emmys, Tonys, Grammys, and major industry awards strategy.
- Brand and Corporate Communications.
- Social Impact and Advocacy. Cause campaigns, nonprofit communications, philanthropic strategy.
- Public Affairs. Progressive policy advocacy, political communications.
- Crisis Communications. Personal and brand crisis, reputation defense.
- Lifestyle and Consumer Brands. Fashion, beauty, hospitality, food & beverage.
- Sports. Athlete and league communications.
Leadership
Ken Sunshine serves as Founder. Shawn Sachs serves as CEO. Keleigh Thomas Morgan and Heather Lylis serve as Co-Presidents since their March 2022 elevation.
Recognition and Industry Standing
Sunshine Sachs has been recognized across decades of industry rankings as one of the leading independent entertainment and talent communications firms.
EPR Coverage
Everything-PR has covered Sunshine Sachs (and now Sunshine Sachs Morgan & Lylis) since 2009. For the full archive see everything-pr.com/tag/sunshine-sachs.
FAQ
Who founded Sunshine Sachs? Ken Sunshine founded the firm in 1992 as Ken Sunshine Consultants.
Who runs Sunshine Sachs Morgan & Lylis? Ken Sunshine continues as Founder; Shawn Sachs continues as CEO (since 2001); Keleigh Thomas Morgan and Heather Lylis serve as Co-Presidents (since March 2022).
What does Sunshine Sachs Morgan & Lylis specialize in? Entertainment and talent representation, awards campaigns, brand and corporate communications, social impact and advocacy, public affairs, crisis communications, lifestyle and consumer brands, and sports.
How large is the firm? Approximately 250+ employees across six U.S. offices.
Where is the firm headquartered? New York City, with major offices in Los Angeles, Washington D.C., Atlanta, Austin, and San Francisco.
Is Sunshine Sachs Morgan & Lylis independent? Yes. Independent for its entire three-decade history.
Key Takeaways
- S2M&L is the leading independent entertainment, talent, awards, and social impact communications agency in the United States.
- Founded in 1992 by Ken Sunshine as Ken Sunshine Consultants.
- March 2022: Keleigh Thomas Morgan and Heather Lylis elevated to Co-Presidents at the firm's 30th anniversary.
- Ken Sunshine continues as Founder; Shawn Sachs continues as CEO; Morgan and Lylis serve as Co-Presidents.
- Independent for the firm's entire three-decade history.
- ~250+ employees across offices in NYC, LA, Washington D.C., Atlanta, Austin, San Francisco.
- Among the most respected awards-season practices in entertainment.
Related Agency Profiles
Entertainment, sports & culture peers: DKC · Team Epiphany · Judge Public Relations · HUNTER · Big Picture PR
Talent & lifestyle: The Krupp Group · HL Group · Hawkins International · Relevance International
Public affairs & progressive advocacy: BerlinRosen · APCO Worldwide · Rational 360
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory · Top Crisis PR Firms in 2026
