JeffreyGroup: Miami Latin America PR Profile (WPP, H+K)

JeffreyGroup is a Miami communications firm focused on Latin America, founded in 1993 by Jeffrey Sharlach. Hill+Knowlton acquired it in September 2022, and WPP merged Hill & Knowlton into Burson on July 1, 2024. Brian Burlingame, JeffreyGroup CEO since 2015, was named CEO, Latin America for Burson, and the JeffreyGroup brand still publishes its own news.

Originally published April 2021. Updated October 17, 2026.

Who founded and leads JeffreyGroup?

Jeffrey Sharlach founded the agency in Miami in 1993 after senior roles at Burson-Marsteller and the Rowland Company, per Provoke. Brian Burlingame has been CEO since 2015 and, after the Hill+Knowlton deal, led its Latin American operations. Burson announced on February 7, 2024 that Burlingame would become CEO, Latin America for Burson, reporting into the merged agency's regional structure. The firm's news page records that Sharlach retired in March 2024.

Who owns JeffreyGroup?

WPP's Hill+Knowlton Strategies announced the acquisition of JeffreyGroup on September 21, 2022, saying it doubled H+K's Latin America footprint and that JeffreyGroup would keep operating under its own brand there. In July 2024 WPP merged Hill & Knowlton and BCW to form Burson, which means JeffreyGroup now sits inside the Burson group. EPR covers the parent in its Burson profile.

What does JeffreyGroup do?

H+K described JeffreyGroup as one of the leading independent corporate communications, public affairs and marketing consulting firms in Latin America. EPR's corporate communications section covers the discipline, the Latin America PR firms page covers the region and the Hispanic PR agencies guide covers adjacent US-based work.

What recognition has JeffreyGroup received?

Business Wire reported in 2022 that JeffreyGroup was a finalist for Latin American Consultancy of the Year at the PRovoke Media SABRE Awards. The firm's news page says it won Latin America Agency of the Year and Best Cause-Related Communications at the 2025 Latin America SABRE Awards.

How does JeffreyGroup compare with other Miami PR firms?

JeffreyGroup is part of a global network, so compare it with other Florida firms in EPR's Florida PR firms directory and the best PR firms in Miami guide, including rbb Communications. The PR agency profiles directory lists more.

Related: PR agency profiles, Florida PR firms, Burson, Hispanic PR agencies, 5W Public Relations