PR Agencies in Spain: LLYC Leads at €93.1M Revenue

The largest PR agency in Spain is LLYC, which reported €93.1 million in operating revenue and €115.1 million in total revenue for 2024, according to its BME Growth filing. ATREVIA follows with €47.6 million in 2024 revenue. PRovoke Media's 2025 ranking lists LLYC, ATREVIA, Apple Tree, Marco and Evercom as Spain's five largest agencies, with a combined fee income above $240 million.

By the Everything-PR Editorial Team
Published October 29, 2026. Last updated October 29, 2026.

What is the quick summary of Spain's PR market?

• LLYC leads on revenue, at €93.1 million in operating revenue in 2024, up 19%, according to its BME Growth results.
• ATREVIA is second at €47.6 million in 2024, up 8.7%, according to El Independiente.
• Seventeen Spanish consultancies reported more than €5 million in 2022 revenue and together billed €315 million, according to Dircomfidencial's ranking reported by Forbes España.
• Both leading firms sell heavily into Latin America and, in LLYC's case, the United States, so Madrid works as an export hub for communications.

Which are the biggest PR agencies in Spain?

LLYC and ATREVIA are Spain's two largest PR and communications groups, followed by a group of independents and network offices that includes Apple Tree, Marco, Evercom, Kreab, Newlink and Roman. The table uses the latest figure each source reports, and the years differ, so compare rows with care.

Rank	Firm	Latest reported revenue	Year and source	Notes
1	LLYC	€93.1 million operating, €115.1 million total	2024, BME Growth results	Listed since 2021; offices across Latin America, the US and Portugal
2	ATREVIA	€47.6 million	2024, El Independiente	Present in 15 territories; EBIT of €4.3 million
3	Apple Tree	Not reported here	PRovoke 2025 top five	One of Spain's five largest by PRovoke
4	Marco	$16 million	PRovoke 2025, via Reason Why	122 employees
5	Evercom	€7.8 million	2022, Dircomfidencial	In PRovoke's 2025 Spain list
6	Kreab	€16.6 million	2022, Dircomfidencial	Network office in Madrid
7	Newlink	€19.3 million	2022, Dircomfidencial	Grew 58% in 2022 after absorbing Both People & Comms
8	Roman	€16.3 million	2022, Dircomfidencial	Up 44% in 2022

The ranking in the table is Everything-PR's editorial order, based on the size and recency of each reported figure. Dircomfidencial's 2022 list, reported by Forbes España's 2022 consultancy ranking, also placed Tinkle at €32.8 million, OmnicomPRGroup at €13 million, Estudio de Comunicación at €9.2 million and BCW Spain at €7.9 million.

How big is the Spanish agency market?

The Spanish agency market is concentrated at the top and mid-sized below it. Seventeen consultancies with more than €5 million in 2022 revenue billed €315 million together, and LLYC alone accounted for €88.9 million of that, according to Dircomfidencial's ranking as reported by Forbes España.

PRovoke Media's 2025 global ranking includes five Spanish agencies whose combined fee income exceeds $240 million, close to 1.4% of the value of the whole list, according to Reason Why's analysis. Reason Why puts the average revenue per employee at those five firms at $121,000, and Marco's at $85,700 on 122 staff, the lowest of the five. The two rankings use different methods and years, so they are not directly comparable.

What makes LLYC the market leader?

LLYC leads the Spanish market on scale, growth and international reach. The company reported 2024 total revenue of €115.1 million, up 19%, and operating revenue of €93.1 million, a record, according to The Objective's report on its BME Growth results. Net profit was €9 million, up 7.2%, according to Estrategias de Inversión.

LLYC says it multiplied revenue by 2.6 between 2020 and 2024. It has listed on BME Growth since 2021 and ranks among the 35 largest firms in the world in PRWeek's ranking, according to the company. It was named best consultancy in Europe at the 2022 PRWeek Global Awards and consultancy of the year for Latin America by PRovoke in 2023, according to company materials. Estrategias de Inversión reports it led Mergermarket's 2023 ranking of communications advisers in Spanish M&A, with 33 transactions worth €15.755 billion. In 2024 it bought Lambert in the United States, Dattis in Colombia and Zeus in Spain, according to Forbes España. The company's own target is operating revenue of €120 million in 2025, which is a goal, not a result.

How is ATREVIA growing?

ATREVIA is growing by acquisition across Spain, Portugal and Latin America. It reported 2024 revenue of €47.6 million, up 8.7% on 2023, with EBIT of €4.3 million, according to El Independiente.

The firm started a 2024 to 2028 strategic plan that includes inorganic growth, and it has added seven or eight companies, including Microbio, creativialab, Ulises Comunicación, Nueva Comunicación Uruguay and, in 2025, the Brazilian agency XCOM, according to Infobae's report on the XCOM deal. With XCOM the company says it passes 50 million in revenue and 650 staff. It describes itself as the first B Corp consultancy present in 15 countries, and PRovoke's global ranking placed it in the top 100 in 2024, according to Forbes España.

Which other firms matter in Spain?

Apple Tree, Marco and Evercom sit in PRovoke's top five for Spain. Kreab, Newlink and Roman each reported between €16 million and €19 million in 2022, according to Dircomfidencial. Tinkle, which Havas bought in 2022 according to Reason Why, reported €32.8 million that year.

Network offices such as OmnicomPRGroup and BCW Spain report smaller local revenue, at €13 million and €7.9 million in 2022, because much of their work is booked through global accounts.

How do you choose a Spanish PR agency?

Match the agency to the geography of the brief. For Spain alone, any of the leading independents can serve, and fee income and team size differ widely. For Iberian or Latin American work, LLYC and ATREVIA both operate across the region, so check in-country offices for each target market before signing.

For a capital-markets or M&A brief, LLYC's Mergermarket ranking is the strongest public evidence of Spanish deal experience. For a mid-sized Spanish brand, the €16 million to €19 million tier offers senior attention at a smaller scale. For tourism work, see the Spain tourism PR firms ranking. Ask every shortlisted firm for the team, scope and fee in writing, because Everything-PR has not verified published rate cards.

Where can you read more Iberian and Latin American coverage?

Everything-PR covers the region from several angles. For Portugal, see the Portugal PR firms ranking. For Latin America, see PR firms in Latin America and PR firms in Mexico. For the global picture, see the PR firm rankings and the PR firms directory.