Best PR Firms in Portugal: Top Lisbon Agencies Ranked

By the Everything-PR Editorial Team
Originally published January 2016. Updated October 16, 2026.

Related: PR Firms Directory · PR Firm Rankings · Italy · France · Latin America

The top-ranked PR agency in Portugal is Lift Consulting, according to Lift's account of the AGENCY SCOPE 2025/26 study, with LLYC in second place. The survey by Scopen interviewed 280 marketers representing 304 advertiser brands between April and October 2025. LPM, Globalpress and Public Relations Portugal are other long-running Lisbon agencies. This guide also keeps the 2016 snapshot of five early Lisbon firms.

Which are the best PR firms in Portugal today?

Lift Consulting and LLYC are the two PR agencies named at the top of the AGENCY SCOPE Portugal 2025/26 study, and several older Lisbon agencies remain active. Lift Consulting says it placed first on every dimension the study measured, including ideal agency, attractiveness, awareness and overall market rating. LLYC says in its January 2026 results announcement that it ranks second best communication and PR agency in Portugal and is top of mind for 54% of the marketers interviewed.

Agency	Base	What the sources say
Lift Consulting	Lisbon	Communication consultancy covering PR, public affairs, digital, social media and content. Ranked best agency in the 2023/24 AGENCY SCOPE study per Lift's own write-up, and says it repeated in 2025/26.
LLYC Portugal	Lisbon	Second in AGENCY SCOPE 2025/26 according to LLYC. Lists public affairs, creativity and integrated PR as its strengths. Formerly Llorente & Cuenca.
LPM	Lisbon	Describes itself as the leading communication and PR consultancy in Portugal. A Wiztrust directory calls it the first and oldest PR agency in the country.
Globalpress	Lisbon	More than 20 years of communication and PR work, organized in specialized teams, per the same Wiztrust directory.
Public Relations Portugal	Lisbon	A SayU consulting brand that helps existing foreign brands enter the Portuguese market.
Adagietto	Lisbon	Its founder Miguel Moreira Rato placed among the most admired PR professionals in the 2023/24 AGENCY SCOPE study, per Lift.
MA Family	Lisbon	Communications agency for technology companies, per its own description in a RevenueBase directory.

Treat agency rankings in this field as client opinion, not revenue data. AGENCY SCOPE measures what marketers say about agencies, and the agencies themselves publicize the results.

How is the AGENCY SCOPE Portugal ranking built?

AGENCY SCOPE Portugal is a biennial barometer from the consultancy Scopen that surveys advertisers about agency performance. The 12th edition for 2025/26 interviewed 280 marketers, covering 304 advertiser brands, between April and October 2025. Earlier, the 2023/24 edition collected opinions from more than 300 marketing and communication directors and managers across sectors.

What should a brand look for when choosing a Portuguese PR agency?

Clients in the 2023/24 study said they value creativity and innovation most, at 31% of answers, according to Lift's summary of the results. Solid strategy, sector depth and innovation in communication also stood out in that summary. A shortlist should therefore test each agency on named sector experience and creative approach, not only on awareness scores.

How has the Portuguese PR market changed since 2016?

The Lisbon market has shifted from single-shop generalist boutiques toward larger networks and specialists. LLYC's Portuguese office, for example, grew out of the Llorente & Cuenca regional structure, and Lisbon agencies such as Lift now describe themselves as integrated PR, public affairs, digital and content consultancies.

Brazil also pulls on the market. A shared language and a much larger economy make Lisbon a natural base for brands that want access to Portuguese-speaking markets. For comparison, see Best PR Firms in Latin America.

What did the Portuguese PR market look like in 2016?

Five Lisbon-area firms anchored the market in 2016. Portugal was not a major PR market by global revenue then, and the snapshot below records how the early agency scene looked.

dadavox

Founded in 2001, dadavox was a multi-specialty agency covering public relations, e-marketing, web design, lead generation, translation and events. It had fewer than 10 employees and served Adobe, Fujitsu, Intel and Norton.

Guess What

Jorge Azevedo and Renato Póvoas built Guess What in 2008 around what they called "coolmunication", a fusion of PR, brand activation, events, reputation management and media relations. It hired from journalism, economics and digital media rather than traditional PR. Piaget, Pfizer and Volkswagen were clients.

Advance Digital PR

Ralf Germer founded Advance Digital PR in 2003. It operated across Spanish and Portuguese markets with extensions into Chile, Peru and Mexico, and served e-commerce clients including AVG, Facebook, Google, Yahoo and Foursquare.

Canela Public Relations

Deborah Gray founded Canela in 2006, operating from Lisbon, Madrid and Barcelona with an all-female leadership team. Clients included Clínica Liberty, Lenovo, Kodak, iStockphoto, Getty Images, Rolex and Freelancer.

PR Consulting

With roughly fifteen years of operation by 2016, PR Consulting handled brand image, media training, press office and media relations for Google, YouTube, TNT and Universidade NOVA de Lisboa.