Portugal PR Firms: Top Lisbon Agencies Ranked for 2026

By the Everything-PR Editorial Team. Originally published January 2016. Last updated November 8, 2026.

Related: PR Firms Directory · PR Firm Rankings · Spain · Italy · France · Latin America

Lift Consulting ranks first among PR agencies in Portugal and LLYC ranks second in the AGENCY SCOPE Portugal 2025/26 study, according to the agencies' own accounts of the results. The survey by Scopen interviewed 280 marketers representing 304 advertiser brands between April and October 2025. LPM, Adagietto, Burson Portugal, Globalpress and Public Relations Portugal are other active Lisbon agencies.

Contents

• Which are the best PR firms in Portugal today?
• How did agencies place on each measure?
• How is the AGENCY SCOPE Portugal ranking built?
• What should a brand look for in a Portuguese PR agency?
• How has the Portuguese PR market changed since 2016?
• What did the Portuguese PR market look like in 2016?
• Frequently asked questions

Which are the best PR firms in Portugal today?

Lift Consulting and LLYC are the two PR agencies named at the top of the AGENCY SCOPE Portugal 2025/26 study, and several other Lisbon agencies remain active. Lift Consulting says it placed first on every dimension the study measured, including ideal agency, attractiveness, awareness and overall market rating. LLYC says in its January 2026 results announcement that it ranks as the second best communication and PR agency in Portugal.

Agency	Base	What the sources say
Lift Consulting	Lisbon	Communication consultancy covering PR, public affairs, digital, social media and content. Ranked best agency in the 2023/24 study per Lift's own write-up, and says it repeated in 2025/26.
LLYC Portugal	Lisbon	Second in AGENCY SCOPE 2025/26 according to LLYC. Lists public affairs, creativity and integrated PR as strengths. Formerly Llorente & Cuenca.
Adagietto	Lisbon	Placed second or third on several measures in the 2025/26 results. Its founder Miguel Moreira Rato placed among the most admired PR professionals in the 2023/24 study, per Lift.
Burson Portugal	Lisbon	Appeared in the top three for ideal agency and client rating in the 2025/26 results as summarized in a LinkedIn post. Listed as HK Strategies (Burson) in Lift's 2023/24 summary.
LPM	Lisbon	Describes itself as the leading communication and PR consultancy in Portugal. Placed third on spontaneous awareness and attractiveness in the 2025/26 results as summarized in the same post.
Globalpress	Lisbon	More than 20 years of communication and PR work, organized in specialized teams, per a Wiztrust agency directory.
Public Relations Portugal	Lisbon	A SayU consulting brand that helps foreign brands enter the Portuguese market.
MA Family	Lisbon	Communications agency for technology companies, per its own description in a RevenueBase directory.

Agency rankings in this field reflect client opinion, not revenue data. AGENCY SCOPE measures what marketers say about agencies, and the agencies themselves publicize the results. Claims here are attributed to the party that made them and have not been independently verified.

How did agencies place on each measure?

The 2025/26 results were published as separate top-three lists for five measures, and Lift Consulting placed first on all five, based on a summary of the Scopen results posted on LinkedIn.

Measure	First	Second	Third
Spontaneous awareness	Lift Consulting	Adagietto	LPM
Ideal agency	Lift Consulting	Burson Portugal	LLYC
Attractiveness	Lift Consulting	Adagietto	LPM
Market rating	Lift Consulting	LLYC	Adagietto
Client rating	Lift Consulting	LLYC	Burson Portugal

The pattern shows that second place depends on the measure: Adagietto leads on awareness and attractiveness, Burson Portugal on ideal agency, and LLYC on market and client ratings. A brand choosing an agency should look at the measure that matches its priority.

How is the AGENCY SCOPE Portugal ranking built?

AGENCY SCOPE Portugal is a biennial barometer from the consultancy Scopen that surveys advertisers about agency performance. The 2025/26 edition was the 12th in Portugal, with individual interviews of 280 marketers covering 304 advertiser brands, conducted between April and October 2025. The earlier 2023/24 edition collected opinions from more than 300 marketing and communication directors and managers across sectors.

What should a brand look for in a Portuguese PR agency?

A brand should test each shortlisted agency on named sector experience and creative approach, not only on awareness scores. Clients in the 2023/24 study said they value creativity and innovation most, at 31 percent of answers, according to Lift's summary of the results, with solid strategy, sector knowledge and relationship also standing out.

1. Decide whether the priority is public affairs, consumer PR, technology or corporate communications.
2. Check which measure matters most: awareness, client satisfaction or attractiveness as an employer and partner.
3. Ask for three named client references from the past two years.
4. Ask which team members would work on the account, since agency reputation often rests on a few senior people.

How has the Portuguese PR market changed since 2016?

The Lisbon market has shifted from single-shop generalist boutiques toward larger networks and integrated consultancies. LLYC's Portuguese office grew out of the Llorente & Cuenca regional structure, and agencies such as Lift now describe themselves as integrated PR, public affairs, digital and content consultancies.

Brazil also pulls on the market. A shared language and a much larger economy make Lisbon a natural base for brands that want access to Portuguese-speaking markets. For comparison, see best PR firms in Latin America.

Spain is the other Iberian market, and several groups operate on both sides of the border. LLYC, which ranks second in Portugal, is also the largest agency in Spain, and the best PR agencies in Spain ranking shows how it compares with ATREVIA, Apple Tree, Marco and Evercom.

What did the Portuguese PR market look like in 2016?

Five Lisbon-area firms anchored the market in 2016, and this snapshot is kept as history. Details date from 2016 and should be confirmed with each firm before use.

Dadavox, founded in 2001, was a multi-specialty agency covering public relations, e-marketing, web design and events, with fewer than 10 employees. Guess What, founded in 2008 by Jorge Azevedo and Renato Póvoas, built its approach around PR, brand activation and events. Advance Digital PR, founded in 2003 by Ralf Germer, served e-commerce clients across Spanish and Portuguese markets. Canela Public Relations, founded in 2006 by Deborah Gray, operated from Lisbon, Madrid and Barcelona. PR Consulting handled brand image, media training and media relations for technology and university clients.