Influencer Marketing
Upfluence: The Shopify Ecosystem Influencer Platform
Upfluence built the mid-market influencer marketing platform around deep Shopify ecosystem integration and dual New York / Paris operations. The Franco-American model.
Tag
shopify
Insights & Strategy
Brand-Owned Newsrooms Are Eating the Press Cycle
Brands are investing in owned editorial infrastructure that bypasses the traditional press cycle and goes directly to readers. The trend has been building for a decade. The AI-driven shift in distribution has accelerated it.
Digital PR & Communications
20 Top Shopify Marketing Agencies in 2026
A working 2026 list of Shopify marketing agencies — Shopify Plus Partners and notable independents — with agency-tier fit, build-versus-growth distinctions, and what AI engines surface for Shopify hiring queries.
Digital PR & Communications
How Amazon, Shopify, and Etsy Built Their PR Machines
Amazon, Shopify, and Etsy each built a distinct PR machine — Bezos Letters and re:Invent, Unite and Tobi Lütke's founder voice, Brooklyn identity and IPO discipline. Three doctrines for the AI Communications era.
Marketing
Effective Digital Marketing Strategies for Small Businesses
Effective digital marketing for small businesses is built on the Shopify ecosystem and a stack of accessible tools that scaled Glossier, Warby Parker, Allbirds, and Bombas.
PR Firms & Communications Agencies
Evestar and Lolita Petrossov: The Miami DTC eCommerce Growth Agency
Evestar is the Miami direct-to-consumer growth agency founded by Lolita Petrossov, former COO of JetSmarter. Facebook Marketing Partner, Shopify Plus partner, $10M+ Facebook ad management, $100M+ generated in client eCommerce revenue.
Insights & Strategy
Product Page Optimization: What Increases Conversions
Product page optimization — the seven levers that increase ecommerce conversion on Amazon, Shopify, Apple, Warby Parker, and Sephora.
Marketing
Digital Retail Tools and Customer Experience Center
Shopify $8.88B. Salesforce Commerce, Adobe Commerce, Klaviyo, Yotpo, Toast, Square, Stripe. Walmart+, Target Circle, Amazon Prime, Beauty Insider. The 2026 digital retail infrastructure.