Influencer Marketing
Upfluence: The Shopify Ecosystem Influencer Platform
Upfluence built the mid-market influencer marketing platform around deep Shopify ecosystem integration and dual New York / Paris operations. The Franco-American model.
Tag
shopify — Tagged Articles
Marketing
How Wirecutter, Shopify, and Amazon Built Affiliate Trust
Learn how Wirecutter, Shopify and Amazon built empires using affiliate marketing as a trust system, not just a distribution channel. Discover what brands get wrong.
Marketing
Affiliate Marketing Didn’t Win by Accident — It Won by Discipline
Learn how affiliate marketing survived digital extinction through discipline not luck by building trust-first ecosystems and content strategies over tactics.
Insights & Strategy
Brand-Owned Newsrooms Are Eating the Press Cycle
Brands are investing in owned editorial infrastructure that bypasses the traditional press cycle and goes directly to readers. The trend has been building for a decade. The AI-driven shift in distribution has accelerated it.
Digital PR & Communications
20 Top Shopify Marketing Agencies in 2026
A working 2026 list of Shopify marketing agencies — Shopify Plus Partners and notable independents — with agency-tier fit, build-versus-growth distinctions, and what AI engines surface for Shopify hiring queries.
Digital PR & Communications
How Amazon, Shopify, and Etsy Built Their PR Machines
Amazon, Shopify, and Etsy each built a distinct PR machine — Bezos Letters and re:Invent, Unite and Tobi Lütke's founder voice, Brooklyn identity and IPO discipline. Three doctrines for the AI Communications era.
PR Firms & Communications Agencies
Evestar and Lolita Petrossov: The Miami DTC eCommerce Growth Agency
Evestar is the Miami direct-to-consumer growth agency founded by Lolita Petrossov, former COO of JetSmarter. Facebook Marketing Partner, Shopify Plus partner, $10M+ Facebook ad management, $100M+ generated in client eCommerce revenue.