When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
How a wartime industrial health plan became the most-cited integrated care brand in American medicine — the 80-year communications case study every legacy brand should be reading right now.
As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.
So you have a new startup. Do you also know where to announce your business? Aimee Sway helps you find your way, with five useful resources.
Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.
Chula Vista, the second largest city in the San Diego metropolitan area, is considering building a university with a 375 acres campus and allotting close to 300,000 dollars to PR efforts meant to get the new educational institution the support and visibility it needs.
O'Dwyer's ranks U.S. PR firms by fee income annually. Overall Top 100. Healthcare, Tech, Beauty, Financial, Travel verticals. How buyers read it — and how it now retrieves inside AI.
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.
Brian Tierney, a former Philadelphia Inquirer publisher bought Realtime Media, using unique personal background to separately launch PR firm.
Stats Squared wins Indianapolis Startup Weekend and now goes after the Global Startup Weekend Battle! A Twitter analytics tool that makes understand CTR, link maturation and Twitter metrics easy for its users!