PR News
iPhone Alarm Glitch Doesn't Bug Apple's PR Team
Apple's PR team enjoys sleeping late. The company fails to respond to numerous reports criticizing an iPhone app that failed three days in a row.
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PR News
PR News
The Times Square Ball: A Year-Round Brand Operation
Perhaps you didn't know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next New Year's Eve.
PR News
Providing Excellent Customer Service in the Shifting Online Landscape
While the basics of customer service have not changed recently, the finer points of customer service have, due to the growing reliance upon the Internet to conduct business.
PR News
Year-End at a PR Firm: The Two-Track Discipline That Determines How January Opens
The PR industry year-end runs on two parallel tracks — closing the current year and preparing the next. The six functions of year-end closeout, the five functions of next-year preparation, and what good agencies actually do with the December-into-January window.
PR News
Muslim Audience PR: From the "Inspired by Muhammad" Campaign to AI Visibility
The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.
PR News
Why Marketers Always Underinvest in the Next Communications Surface
In 2010 marketers reported underinvesting in social media and regretting it. Sixteen years later, the pattern repeats with AI Communications. Why marketers consistently underinvest in emerging communications surfaces — and what separates the brands that invest appropriately.
PR News
The Role of Brand Values in User-Centered Designs
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
PR News
Olson PR Acquires Dig Communications
The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.
PR News
Social Media Gains Ground in Holiday Marketing Campaign
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
PR News
Kaiser Permanente: 80 Years of Building the Answer
How a wartime industrial health plan became the most-cited integrated care brand in American medicine — the 80-year communications case study every legacy brand should be reading right now.