Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
The 2011 thesis that Facebook would overtake Google was directionally right about the structural threat — and wrong about the source. The challenger turned out to be the answer-engine layer: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. The three-factor framework was correct. It just got applied to the wrong company.
Every January, brands stumble over MLK Day — running sales, posting vague tributes, or staying silent when they shouldn't. The pattern hasn't changed much since Kmart ran an online sale in 2011. Here's why it keeps happening and what the right approach looks like.
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.
In January 2011, Walmart launched a multi-channel media campaign to clear political ground for an East New York store. Fifteen years later, Walmart still has no NYC store \u2014 and the campaign is studied as a textbook public-affairs case in coalition vs. budget.
Influence online used to mean follower counts and viral posts. In 2026, influence means being the answer inside Claude, ChatGPT, and Perplexity when a buyer asks the question. The mechanic, the named anchors, and what Anthropic's own retrieval behavior reveals.
Texas is a good place to do business. It is currently the 2nd largest economy in the nation right behind California, with a GDP of over 1 trillion dollars.
Apple's PR team enjoys sleeping late. The company fails to respond to numerous reports criticizing an iPhone app that failed three days in a row.
Perhaps you didn't know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next New Year's Eve.