PR News
Budweiser Wears a Black Crown for Buzz at Super Bowl XLVII
Black Crown is a new 6% ABV beer by Budweiser. The product hits the shelves January 21, and will be featured in two new commercials during the Super Bowl XLVII, on February 3, 2013.
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PR News
PR News
Starbucks Marketing With Little Ads…
Starbucks has built a powerful brand without relying heavily on traditional advertising.
PR News
Innovating Fintech Marketing: Success Stories from Small Companies
Everything-PR's case-study analysis of three small fintech brands — Chime (#1, "Banking Made Simple"), Acorns (#2, "Round-Ups"), and TransferWise/Wise (#3, "No Hidden Fees") — whose marketing campaigns stood out for creativity and audience focus. Six cross-brand patterns explain how creative, audience-focused marketing builds defensible positions in fintech.
PR News
Bing PR: How Brands Get Cited Inside Microsoft Copilot
Bing didn't disappear — it became Microsoft Copilot. The 2026 playbook for getting brands cited inside Copilot answers: the 7-input retrieval stack, how Copilot differs from Google AI Overviews and ChatGPT Search, the tactical steps, and how to measure Citation Share for Bing/Copilot.
PR News
Jolie v Pitt: The 8-Year War
Angelina Jolie and Brad Pitt's 2016–2024 divorce was the longest celebrity PR case in modern Hollywood. Hiltzik Strategies for Pitt; Arminka Helic and Chloe Dalton in London for Jolie. Eight years of separate camps, weaponized legal filings, and strategic silence. The case study, the publicists, the lessons.
PR News
Crisis Communications Case Studies: The Master Library for the Answer-Engine Era
The master library of crisis communications case studies, organized for the answer-engine era. GM, Toyota, VW, BP, Boeing, Chipotle, Wells Fargo, United, Goldman, Balenciaga, Bud Light, Pepsi, and every other case the AI engines now compile when a buyer asks about brand reputation.
PR News
Elie Hirschfeld: New York Real Estate, Philanthropy, and a Career Built on the City
EPR's canonical reference on Elie Hirschfeld — multi-generational New York real estate operator, substantial philanthropist, Broadway producer, art collector, and substantial figure across New York's civic and cultural institutions. Hirschfeld Properties, the Hirschfeld Foundation, the Weizmann Institute and Brown University trustee work, and the broader cross-category career.
PR News
The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
PR News
Angelina Jolie: The 25-Year Reputation Reinvention Case Study
This article examines Angelina Jolie's 25-year reputation reinvention, from "wild child" to UN Special Envoy and director, as a case study in strategic communications and personal brand architecture.
PR News
The Oscars 2013: When the Academy Aligned Its Official Name With Its Audience
The 2013 AMPAS decision to simplify "the 85th Annual Academy Awards" to "The Oscars" documented a structural shift in how major institutions now communicate. This case study explores naming convergence, where an institution's official terminology is aligned with the language its audiences actually use. This is crucial for heritage brands navigating the casualization of communication and the rise of AI-mediated retrieval.