REQUEST FOR PROPOSAL (RFP) FOR MARKETING SERVICES FOR COUNTYWIDE BROADBAND
Issued by: County of Kenosha Purchasing Division
Sealed proposals must be submitted No later than 3:00 PM 8/31/2022 to: County of Kenosha Purchasing Division 1010 56th Street, Second Floor Kenosha, WI 53140
LATE RESPONSES WILL BE REJECTED PRE-PROPOSAL CONFERENCE FOR ALL VENDORS SHALL BE HELD VIA TEAMS: 8/11/2022 at 9:30 AM, CT
For further information regarding this RFP contact: Matthew Fleming (262) 653-2527Matt.Fleming@kenoshacounty.org
PROJECT NEEDS/GOALS: The participation goal for the survey is 12 percent of Kenosha County households (Roughly 8,700 households). Work with Kenosha County to establish a cohesive theme and brand for the campaign. Identify and execute methods to leverage relationships with municipalities, school districts and other community organizations to aid in the strategic distribution of campaign messages and materials. Identify channels through which to effectively distribute marketing content, and design and create these materials, including but likely not limited to digital content and print materials. Design and create marketing collateral and promotional items associated with the campaign. Create educational content surrounding the benefits of broadband, how the collected data will be used, and related topics such as cybersecurity. Track the success of the campaign and provide ongoing advice on how to improve outcomes as the campaign unfolds.
PROPOSER QUALIFICATIONS Local knowledge of the Kenosha County community to include, but not limited to County and municipal government, regional business development organizations, school districts, or others as appropriate. Understanding of the need to reach a diverse range or demographic populations. Ability to leverage resources and events in the region to maximize investment and reach. KENOSHA COUNTY RFP #2217 WISCONSIN PAGE 4 OF 27 Capable of working within the structure of the www.kenoshacounty.orgwebsite, creating materials, graphics, and content complementary with the existing site. Capable of designing and running a social media campaign and measuring the relative success of the campaign. Ability to create educational content relevant to the project
