The Rhode Island Airport Corporation (RIAC) Issues Advertising RFP

Scope of Work:

• Develop and promote new and enhanced revenue growth from national, regional and local advertisers.
• Identify, develop, and implement new advertising opportunities.
• Retain traditional airport advertisers and attract new advertisers that are relevant to the local market and the Airport’s passengers.
• Provide a contemporary and innovative advertising program that utilizes state-of-the-art technology and optimizes advertising effectiveness and revenue while minimizing visual clutter and the overall number of advertising locations.
• Include new "cutting-edge" creative, innovative, multi-media advertising concepts that provide a “wow-factor” such as video walls, interactive devices, multi-media devices, digital, tension fabric, etc., or those technologies that represent new methods of generating advertising revenues not identified herein.
• Provide advertising that showcases the uniqueness of Rhode Island and surrounding areas, their businesses, culture, and quality of life by creating a “sense-of-place”.
• Maintain a commitment to the Airport's role in the travel and tourism industry through coherent and complementary advertising that is aesthetically consistent with the design and architecture of airport properties.
• Provide a business plan that effectively serves advertisers while providing maximum revenues for the airport
• Complement and promote existing concessions and tenants at T.F. Green Airport where possible.
• Provide advertisers with "campaign opportunities" that integrate multiple media formats.
• Incorporate social media and other elements by including advertising technology that allows the viewer to see movement and/or interaction.
• Provide excellent customer service to the airport advertisers and the Airport.
• Evaluate current advertising and provide an aesthetic review of all advertising for acceptability and attractiveness to all members of the general public.
• Identify potential improvements, additions, and/or expansions to the advertising program.
• Formulate and negotiate  terms  for  contracts  with  individual advertisers, including  fees and/or rents.
• Administer advertising contracts, including designing, scheduling and monitoring installation, maintenance/janitorial, and removal of displays.
• Provide monthly reporting on advertising contracts, their administration (including ACDBE reporting), and revenue generated, to RIAC.
• Address contract administration issues, including but not limited to dispute resolution, ACDBE monitoring.

Due Date:

Address:

1. F. Green Airport 2000 Post Road