Riceland Foods, a farmer owned cooperative headquartered in Stuttgart, Arkansas has issued an RFP seeking a full service marketing and Public Relations firm. Riceland invites proposals from interested marketing agencies with experience in:
- brand development and management;
- marketing;
- social media strategy, implementation, and management;
- website design and development;
- and market research.
Riceland Marketing Goals:
Working in collaboration with the Consumer Products Team at Riceland, the marketing contractor will work towards and measure efforts against the following goals:- Drive measurable traffic and sales leads to Riceland using a marketing mix that spans digital, PR, event support and targeted offline communications
- Increase brand awareness of the family farmer owned cooperative as the world’s largest miller and marketer of rice and rice production
- Reinforce Riceland Food’s brand image in the US as providing high quality products to consumers and customers
- Drive consumer consideration for Riceland Foods products and brands locally, regionally, and nationally
- Build greater industry awareness of Riceland’s products, programs and custom solutions and position Riceland as an innovator and thought leader in the space
- Showcase the value of rice and rice products as a critical part of a healthy, balanced diet
- Demonstrate Riceland Food’s commitment to sustainability and hunger relief
- Develop pride in and ownership of Riceland Foods as a major contributor to Arkansas and the region among farmer members, employees, staff and the region at large
- Maximize brand visibility with a well-rounded marketing plan throughout all channels
- Emphasize social and digital assets to drive awareness and engagement regionally, nationally and globally
- Accentuate an emotional connection with the brand through branded content creation and strategic distribution
- Identify opportunities to impact specific markets of interest nationally
- Focus attention on core brand values, allowing flexibility as growth strategy matures
- Create and implement a customer engagement plan that significantly reduces customer churn
- Provide opportunities for B2B relationship touch points and growth
- Build initiatives to highlight existing community engagement and social responsibility efforts
Scope of Work:
The scope of work will include the following:Strategy:
- Serve as Riceland’s expert advisor for the development and implementation of marketing strategies for its revenue generating business lines within retail
- Develop a marketing plan focused on achieving Riceland’s Marketing Goals
- Create quarterly planning objectives and reporting for ensuring tactics are managed on brand and on budget, and accountable to measurement KPIs
Marketing and Public Relations:
- Provide graphic design and content development for digital, print, and collateral material, as requested
- Manage public relations resources to accomplish the objectives as described in the marketing plan
- Provide strategic campaign support, including planning, development, and execution; multi-channel outreach; and branded material development
- Support Riceland’s internal marketing needs by providing integrated collateral templates
Digital:
- Provide website design, development, and content services, as needed.
- Provide social media strategy development, content, and execution.
Market Research:
- Conduct market research to identify target industry segments with the highest revenue generating probability, as needed
- Conduct customer surveys, as needed
Branding:
- Advising Riceland on maintaining brand consistency
- Making recommendations on brand advancement
