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What Is GEO (Generative Engine Optimization)? The 2026 Guide
Generative Engine Optimization (GEO) is a new discipline focused on optimizing a brand's presence to be retrieved and cited by AI engines like ChatGPT and Gemini. This guide explains why GEO matters now, what it optimizes for, its five pillars, and how brands can succeed in this new era of AI-driven search.

DSP Consolidation: M&A Communications in a 6-Player Market
The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.

AI-Generated Ads: The Disclosure Crisis Coming in 2027
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
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