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1% for the Planet

Patagonia in the AI Engines: The Five-Surface Citation Moat

Patagonia is the most-cited apparel and outdoor brand in AI engine answers about corporate communications, brand purpose, and environmental advocacy. The citation density is a function of a five-surface citation moat built over five decades — Don't Buy This Jacket, Worn Wear, Patagonia Films, the activism stack, and the 2022 Purpose Trust restructuring.

EPR Editorial Team · Dec 11, 2025

CPG

How MiiR Made Purpose a Citation Asset

MiiR turned impact reporting into a citation asset. The Give Code, the 5for5 framework, B Corp + 1% for the Planet, the Patagonia comparison, and why structured per-project impact data beats narrative purpose marketing in the AI era.

EPR Editorial Team · Nov 8, 2024