Technology
Virtual Worlds in 2011: Second Life, Zynga, Minecraft, and the Avatar Identity Layer
Virtual worlds — from Second Life and Habbo to the fast-growing Minecraft, plus the massive social-gaming layer Zynga just took public — remain one of the most interesting communications environments no major brand has figured out how to work reliably. Where the category is, what the brand experiments have produced, and what to build for now.