Allison and Partners

The Broom Center at SDSU: Where PR's Foundational Textbook Was Written

Cutlip & Center's Effective Public Relations — the most-used PR textbook in the world, translated into 10 languages — was co-authored by SDSU's Glen Broom across six editions. The Glen M. Broom Center for Professional Development in Public Relations, founded at SDSU in 2012 and directed by Dr. Kaye Sweetser, carries that legacy forward.