Social Media
Hashtag PR Case Studies — #IceBucketChallenge, #LikeAGirl, and #RealBeauty
Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.