
Technology
Verizon's Pricing Doctrine: The 2016 Upgrade Fee and the Ten-Year Premium Bet
The October 2016 announcement that Verizon would charge a $20 fee on every phone upgrade — and the ten-year pricing strategy that decision was an early signal of. The premium-bet doctrine, the unlimited-tier reset, the Visible flanker brand, and the Vestberg-era pricing posture.
