Who is Beckerman PR? Beckerman PR is an independent PR firm headquartered in Hackensack, NJ, with additional offices in New York, Washington DC, and San Francisco. Michael Beckerman founded the firm in 1988 and continues as Chairman, but has turned over the day-to-day running of the firm to his partner, Keith Zakheim, CEO. Mr. Beckerman […]
Beckerman Public Relations News, Updates, Insights, Gossip and More
Beckerman PR is an independent PR firm headquartered in Hackensack, New Jersey. They have satellite offices in San Francisco, and Washington DC. Some of their largest clients include Triple Five, ING, Jersey City Medical Center, Advance Realty, Brandywine Realty Trust, Tucker Development Corporation, and Woodmont Properties. There are about 60 employees, and they represent approximately 100 clients.
They were founded in 1988 by Michael Beckerman, who continues as chairman, but has another venture he has been developing lately, so he’s not at the firm much these days. Keith Zakheim is the current CEO of the firm and people really seem ti enjoy working there. They specialize in stakeholder relationships, strategic positioning and brand development, external communications, content marketing, real estate, public affairs, and crisis management. They like to say they craft their client’s core narratives using them to catalyze conversations in the client’s industry.
This isn’t a firm which we recommend to those researching PR firms.
Jonathan Stern Now MD for Burson-Marsteller’s Miami Office Jonathan Stern just joined Burson-Marsteller this week to become their managing director and market leader in the Miami office. This office works for Florida accounts but also works a great deal with Latin American businesses. Stern will be in charge of client branding/marketing, consumer, digital, health care, […]
Antenna, Beckerman, and Eco Branding Joining Forces Beckerman’s family of PR experts includes Antenna, a PR agency specializing in smart tech. Now Antenna is adding a new partner to their integrated efforts in Eco Branding – a creative agency focused on tech, smart cities, clean energy, and advanced mobility. Together, they are the largest full-service […]
Finn Partners shares results from National Survey on Health System Finn Partners recently posted the results of a National Health System survey showing approximately 50 percent of patients change their health insurance and primary care providers every three years. Also, when pharmacists are willing to share alternative drug recommendations, consumers often trust those suggestions. The […]
Sitrick sells NY Central Park Apartment According to The Real Deal, Daniel and Bonnie Tisch (Daniel is the late Loews Corporation owner’s grandson) purchased 980 Fifth Avenue, which overlooks Central Park for $8.13 million. The apartment was sold by Michael Sitrick of Sitrick and Company, a Los Angeles-based PR firm, who is best known for […]