Antenna Group (Formerly Beckerman): Agency Profile

Updated June 2026. Antenna Group is a global marketing and communications agency partnering with conscious brands in climate & energy, mobility, real estate, health, and industrial innovation. Founded 1996 (as Beckerman), rebranded to Antenna Group in 2019. Led by CEO Keith Zakheim since 2010. ~150 employees, $20M–$35M revenue range depending on source, offices across four continents including a 2024–2025 first transatlantic expansion to London and a European footprint via the Rubikon PR acquisition.

Overview

Antenna Group is a global marketing and communications agency focused on the sectors shaping the future — climate and energy, health, mobility, and the built environment. Founded in 1996 as Beckerman and rebranded to Antenna Group in 2019 (taking the name of a 2010 acquisition, the San Francisco-based cleantech PR firm The Antenna Group), the firm operates as a fully integrated PR and marketing agency with ~150 employees across offices in New York, San Francisco, Chicago, Detroit, Washington D.C., and London.

The firm positions itself around "conscious brands that challenge conventions and drive consequential change." Its tagline — "Seeing clearly. Acting decisively. Driving change." — sits alongside the #FullyConscious brand identity. CEO Keith Zakheim's 2026 positioning frames energy and technology communications as converging: as AI infrastructure drives demand for power, water, and land, the firms advising in those sectors are moving from niche to core enterprise-value territory.

History and Ownership

Francis Daye founded the firm as Beckerman in 1996. In 2010 the firm acquired The Antenna Group, a San Francisco-based cleantech PR firm, building out its sector specialization in clean energy and emerging technology. In September 2019, Beckerman celebrated its 30th anniversary and rebranded as Antenna Group, consolidating its subsidiaries (Chicago Digital, Eco Branding) under the unified Antenna Group brand. The firm subsequently expanded into Europe through the acquisition of Rubikon PR (Czech Republic), extending its footprint into Europe and Asia alongside the 2024–2025 London office opening.

The firm is privately held with $13.8 million raised across two funding rounds, the most recent in February 2022. Francis Daye remains founder; Keith Zakheim has served as CEO since 2010.

Key Milestones

1996: Francis Daye founded the firm as Beckerman in New York City.

2010: Acquired The Antenna Group, a San Francisco cleantech PR firm. Keith Zakheim became CEO.

September 2019: Rebranded from Beckerman to Antenna Group.

February 2022: Closed second funding round (total $13.8M raised).

2024–2025: First transatlantic expansion — opened London office in Covent Garden; acquired Rubikon PR (Czech Republic), extending the firm's footprint across Europe and Asia.

2025–2026: Appointed Paul Newton as first Executive Vice President of Integration & Innovation. Ranked #40 on O'Dwyer's 2026 agency rankings.

Services

• Public Relations — earned media, executive positioning, thought leadership
• Public Affairs — policy, regulatory, government relations
• Digital Marketing — paid media, SEO, content, marketing automation
• Branding & Strategy — positioning, messaging, brand identity
• Creative — campaign development, content production
• Website Design and Development — UX, design, build
• Lead Generation — performance-driven demand generation

The firm launched Conscious Compass, an AI-powered tool for assessing brand positioning and developing purpose-driven communications strategy, and hosts a weekly podcast called Raising the Antenna (hosted by CEO Keith Zakheim).

Cleantech & Energy Practice

Antenna Group's core differentiator is its depth in cleantech and energy transition communications — a category that moved from niche to mainstream as ESG investing, climate regulation, and AI energy demand converged. The firm advises companies across solar, wind, storage, grid technology, electric vehicles, sustainable real estate, and the power infrastructure required by AI data centers. As every major AI company needs to communicate about power sourcing, data center siting, and regulatory relationships — and every major energy company needs to communicate about technology adoption — firms with expertise across both categories have a structural advantage that continues to grow.

Leadership

Keith Zakheim has served as CEO since 2010. He came to the agency after founding Avalanche Strategic Communications. Francis Daye remains founder. Recent senior additions include Paul Newton as Executive Vice President of Integration & Innovation.

Awards and Recognition

Antenna Group has been recognized on PRNews' Agency Elite Top 100 (2022), the North America SABRE Awards (2021), Observer's Best Real Estate Firms (2019), HubSpot's Top Digital Agency, UpCity's Best Web Design Agency, and O'Dwyer's 2026 agency rankings (#40).

Notable Clients and Case Studies

Antenna Group's client roster spans climate and energy, mobility, real estate, healthcare, and B2B tech. Notable historical clients include Pfizer, Berkshire Hathaway, INmune Bio, Duke University, Optibus, and Susan G. Komen.

EPR Coverage

Everything-PR has covered Antenna Group and its predecessor Beckerman continuously since 2009. For the full archive, see everything-pr.com/tag/antenna-group.

Key Takeaways

• Antenna Group — formerly Beckerman — is a global marketing and communications agency founded 1996 by Francis Daye.
• Rebranded from Beckerman to Antenna Group in September 2019.
• Headquartered in New York with offices in San Francisco, Chicago, Detroit, Washington D.C., London, and a European presence via the Rubikon PR acquisition.
• ~150 employees across four continents; revenue estimates range $20M–$35M depending on source.
• CEO Keith Zakheim has led the firm since 2010.
• Sector focus: climate & energy, mobility, real estate & PropTech, health, B2B tech, public affairs, and venture capital.

Related Agency Profiles

Real estate & PropTech competitors: The Berman Group · BerlinRosen · Rubenstein Public Relations

Climate, energy & sustainability: Merritt Group · Finn Partners

B2B technology peers: Highwire · Mission North · InkHouse · Karbo · Method Communications

Related: MNS Publicity: Agency Profile

Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory