Technology
Beem and the AR Hologram-Display Category: When Consumer Tech Hype Outpaces Product-Market Fit
Beem raised $4M in March 2022 to build smartphone-based AR hologram display technology. The piece tracks the broader AR consumer technology category — Pokemon Go, ARKit/ARCore, Snap AR Lenses, the metaverse cycle, Apple Vision Pro — and what happens when consumer tech hype outpaces product-market fit.