Insights & Strategy
Unilever: The Global CPG House Built on 400+ Brands and Two Centuries of Consumer Trust
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the 2024-2026 strategic transition, and the CPG AI Communications era.
