PR News
McDonald's: The World's Largest Restaurant Chain by Revenue
EPR's canonical McDonald's reference — the world's largest restaurant chain by revenue. 42,000 restaurants in 100+ countries, the Ray Kroc franchise era, the iconic brand campaigns (Big Mac, Happy Meal, McMonopoly, I'm Lovin' It), the major crisis cases (2024 E. coli, Easterbrook termination, McLibel, McMillions), and the fast food AI Communications era.