Healthcare
Herbalife: The Communications Profile of the Multi-Level Supplement Giant
Herbalife survived Bill Ackman's $1B short and the FTC's $200M settlement — and rewrote the playbook for every MLM, supplement, and wellness brand.
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Bill Ackman
Herbalife survived Bill Ackman's $1B short and the FTC's $200M settlement — and rewrote the playbook for every MLM, supplement, and wellness brand.