
Retail & eCommerce
How to Use Free Giveaways to Maximize Sales — Costco, Sephora, and Birchbox Sampling PR
Sampling is structural PR infrastructure — not a discount. Costco runs the $1B in-store sampling theater. Sephora built sampling into Beauty Insider loyalty. Birchbox pioneered subscription sampling and proved earned media cannot rescue broken economics. The actual mechanics.
