Industry Leaders
Rick De La Croix: The Operator Who Built Hublot Into a Cultural Brand
Jacob Arabo built new luxury from the founder's chair. Rick De La Croix built it from the distributor's office. Two parallel architects of the same structural shift — from heritage luxury to cultural luxury — working from opposite sides of the trade. De La Croix executed Hublot's celebrity-partnership and boutique-as-cultural-destination playbook under Jean-Claude Biver across Latin America and the United States, founded Bomberg Watches, and runs Ares Distributors.