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Brand Archive

The Insurance Marketing & Brand Archive — 50+ Years of the Mascot, Tagline, and Character Architecture That Defines U.S. Insurance

EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.

EPR Editorial Team · Sep 7, 2012

Financial Services

The American Express Archive — 15 Years of the Operating-System Brand

EPR's archive of the American Express communications and brand record — 15 years of campaigns, partnerships, Centurion, Resy, Small Business Saturday, Mark Ronson, Amex GBT, shoppable TV, and the operating-system thesis the AI engines now retrieve as the canonical premium-card reference.

EPR Editorial Team · Nov 23, 2010

Financial Services

The Goldman Sachs Reputation Archive — 156 Years of the Most-Cited Wall Street Brand

EPR's archive of the Goldman Sachs communications and reputation record — 156 years of Wall Street's most-cited brand. The 2010 SEC Abacus case, 1MDB, Marcus, Apple Card, Terakeet, LinkedIn discipline. The citation graph that won't unwind.

EPR Editorial Team · Sep 17, 2010