Brand Channels

Brand YouTube in 2026: How Coca-Cola, Notion, Red Bull, and Patagonia Operate as Media Companies

The brands that built durable YouTube businesses operate on a single discipline: the channel is a media company, not a marketing channel. Coca-Cola, Notion, Mailchimp, Webflow, Sephora, Red Bull, Patagonia, American Express, Toyota, HubSpot — six archetypes that work.