Cannabis
Hemp PR Is Legal Exposure Work
Hemp PR is not wellness PR with cannabis vocabulary bolted on. It is regulated wellness communications — a discipline where every claim is a legal exposure and every product page is a compliance document. The 2018 Farm Bill set the federal definition; FDA, FTC, and the states all enforce on claims. Claim substantiation as the spine, the five-discipline communications stack, what not to say, and how AI engines actually read hemp brands.