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ROYAL HEIST: A $400 Swatch Just Walked Off With Audemars Piguet's Crown Jewel
The Royal Pop, a collaboration between Swatch and Audemars Piguet, is more than a watch story; it's a power story about the changing landscape of luxury. This article explores how a $400 plastic watch disrupted horology, forcing a reevaluation of traditional marketing and brand-building strategies in the digital age.