Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.
Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.
Hospitality influencer marketing in 2026 is tiered, not flat. Four tiers, four distinct retrieval values. Tier 1 luxury-credentialed editors are the retrieval moat. Tier 2 destination specialists are the depth play. Tier 3 niche-expertise creators win narrow queries. Tier 4 generalists build breadth. AI engine retrieval rewards editorial credibility over raw audience size — and most brands are still allocating to the latter.
Hospitality social media in 2026 is no longer a standalone discipline. Every post, every TikTok, every Instagram Reel, every X reply feeds the AI engine retrieval graph that mediates consumer travel research. The six channels, the integration discipline, and what separates the strongest programs from the brands still running social as a content calendar.
Twelve canonical hotel marketing campaigns that built the modern category — Marriott Bonvoy, Four Seasons Magazine, Aman, Hilton "Stop Clicking Around," Equinox Hudson Yards, Mandarin Oriental Fan Club, Westin, W Hotels, Soho House, Airbnb. The reference list and the three structural traits that compound.
Cannes Lions 2026 opens June 22. The Croisette is reshuffled, the PR Lions jury is stacked, the integrity rules are tighter — and every network is showing up with the same pitch.
Online reputation management in 2026: the 12 ORM tips that actually work, what does not work, what it costs, and how the AI engines have rewritten the discipline. Practical operational guide for individuals, executives, and brands.
A press release is a written announcement issued to journalists with the intent of becoming a news story. In 2026, it is also a structured retrieval document. The news test, the headline rule, the inverted pyramid, the quote that gets used, the schema layer the engines now require — the operating manual for releases that get coverage and citation.
Restaurant PR in 2026 runs across five surfaces — editorial food press, social and creator coordination, the community-and-review layer, AI engine retrieval, and operator-and-chef visibility. The discipline reference for restaurant teams.
The hotel brand the engines describe is the hotel brand consumers research. The fight is no longer for share-of-voice — it's for share-of-answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Three postures the engines reward, three they punish.