The format spent most of the last decade in retreat. Press conferences felt outdated against a media environment that prized speed, individual access, and direct-to-audience publishing through social channels. Most major brands cut back on the format. Many in-house comms teams we
Hiring a PR agency is a significant decision. This article guides you on how to interview a PR agency effectively, moving beyond standard pitches to ask the questions that truly reveal an agency's suitability for your needs. Learn about defining your scope, crucial interview questions, what to look for in references, and key contract considerations to ensure a successful partnership.
A product or company launch is a one-and-done thing.
The Platform Authority Graph — the sixteen-hub architecture that determines which brands get cited inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Architected by 5W AI Communications. Published by Everything-PR since 2009.
EPR's master index to every major piece of AI coverage on the site — the labs, the answer engines, the discipline of AI Communications, the ranked figures shaping the field, and the vertical AI visibility studies.
2011 Top 100 Best Startups for PRs continues with the last five categories: Publishing and Document Creation; Media Monitoring and Analytics; File Sharing, Storage; Human Resources, Crowdsourcing; and Funding, VC, Money.
B2B PR operates differently from B2C PR — sophisticated audiences, long purchase cycles, collective decision-making, and peer endorsement infrastructure. The four structural differences, the eight operational foundations, and the strong B2B firms.
One of the world's leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data "showed" the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany's energy debate.
The Nuclear Renaissance AI Citation Share read — Vogtle, Westinghouse, and the SMR category (Oklo, NuScale, X-energy) across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.