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PR News

How to Pitch a Newsletter Writer in 2026
PR News

How to Pitch a Newsletter Writer in 2026

The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac

Editorial Team ·
The Times Bet Against the Answer Engine
PR News

The Times Bet Against the Answer Engine

The New York Times is the most-litigated name in AI copyright. It is also nearly absent from the AI answers its readers now rely on. The two facts are connected — and the second one is the Times' own doing.Filed under AI Communications & GEO. For the full map of AI copyright liti…

Editorial Team ·
Identity Resolution Vendors: Who's Actually Talking to Press
PR News

Identity Resolution Vendors: Who's Actually Talking to Press

We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.

Editorial Team ·
 Retail Media Networks Are a $140 Billion PR Vacuum
PR News

Retail Media Networks Are a $140 Billion PR Vacuum

Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.

Editorial Team ·