Insights & Strategy
PR Metrics That Actually Measure Communications Performance
PR metrics track the effect of PR efforts and result in a detailed analysis of what works and what doesn't.
Tag
Communications Measurement
PR, AI & Communications News
From Social Media Monitoring to AI Communications: The Sixteen-Year Evolution
The sixteen-year evolution from Vocus social media monitoring in 2010 to AI Communications measurement in 2026 — what each era contributed, what stayed constant, and why Citation Share measurement is the new foundational measurement question.