Tag

Community Management

Billboarding vs Onboarding: The Two Modes of Social Media Marketing

Two modes of social media marketing: billboarding (broadcast, reach-optimized) and onboarding (conversational, retention-optimized). Why the 2012 distinction holds, and why onboarding wins in the AI retrieval era.

EPR Editorial Team · Jan 17, 2012

Social Media

The Rise of the Online Community Manager

The online community manager is one of the more interesting new roles in corporate communications. What the role actually does, the platforms that matter, what separates good community management from bad, and where the role should report.

EPR Editorial Team · Sep 18, 2009