crisis PR pricing

How Much Does a PR Firm Cost in 2026?

A PR firm in 2026 typically costs $3,500 to $90,000+ per month, with most mid-market engagements between $10,000 and $25,000. The new line item: AI Communications — GEO retainers and AI Visibility audits across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.