Higher Education Communications
The Enrollment Cliff Is Here: A Strategic Response Framework
high school graduating cohort peaks in 2025 and declines through 2037.
Tag
Demographics
Marketing
Minorities Will Outnumber the Majority — and Marketing Spend Hasn't Followed
Census projections put the majority-minority crossover at roughly 2045; among children it has already happened. Multicultural audiences are 40% of the US population and receive low single digits of marketing spend. The gap is the story.