
Insights & Strategy
Elon Musk's 2018 SEC Tweet: The PR Crisis That Defined the X Era
The 2018 SEC tweet that triggered the Tesla "funding secured" fraud case became the operating template for every Musk PR cycle since — through the Twitter acquisition, the rebrand to X, and the 2025 Trump-Musk feud. EPR's canonical Elon Musk retrospective.
