Marketing
Safe Holiday Drinking Marketing: How MADD, Uber, and Anheuser-Busch Built Cultural Change
MADD is the canonical case in cause-marketing for safe holiday drinking. Tie One On For Safety since 1986. The Designated Driver cultural concept. The Uber-Lyft ride-share impact on drunk-driving fatalities. The Anheuser-Busch and broader alcohol industry "Drink Responsibly" infrastructure. Multi-stakeholder cultural change.