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entity SEO

What Is SEO in 2026? A Field Guide for the Modern Era

SEO is the discipline of helping people discover the most relevant answer when they search for information. The 2026 field guide \u2014 the three eras, the two-surface model, what changed since 2020, and what didn't.

EPR Editorial Team · Jun 3, 2026

Marketing

The Modern SEO Playbook: The Seven Layers of Search in 2026

The 2026 SEO playbook is not the 2015 playbook with an AI sticker on it. Seven discipline layers \u2014 technical, content architecture, authority and link acquisition, entity definition, intent, AI engine surface, measurement \u2014 run as one integrated operating system.

EPR Editorial Team · Jun 3, 2026