Gambling
DraftKings, FanDuel, and the 2015 Schneiderman Fight That Built Modern Sports Betting PR
In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications in the U.S.