Flo

PR Tips for Insurance Companies — GEICO, Progressive, and State Farm

Insurance PR works when it builds sustained character-and-tagline infrastructure across decades. GEICO's 25+ year Gecko + Cavemen + Hump Day Camel mascot architecture. Progressive's 17+ year Flo (Stephanie Courtney). State Farm's 54+ year "Like a Good Neighbor" tagline + Jake from State Farm.