Email Marketing
Top Email Marketing Benefits
According to research from marketers, email marketing is an incredibly successful and widely utilized marketing channel.
Tag
fundamentals
Email Marketing
4 Tips for Improving Your Email Campaigns
Your email campaign can be one of your most successful tools for outreach to properly built and maintained.
Email Marketing
Email Marketing 101: Send Before Your List Goes Stale
Most small businesses get email wrong on the first decision — they wait. The 2026 framework for starting an email program: send first, build the list while sending. Email contacts age fast; small engaged lists beat large stale ones.
Email Marketing
Relevance Is the Throne — The Email Marketing Fundamentals That Still Work
Content is king. Relevance is the throne. The five email marketing fundamentals — segmentation, lifecycle automation, deliverability hygiene, creative testing, measurement — and why the cost of irrelevance compounded between 2012 and 2026.
Email Marketing
Is Email Still a Good Way to Communicate with Your PR Clients
Is email communication being replaced by communication through the social media platforms. Read this thought-provoking piece and then weigh in with your own opinion.