How do you communicate with your PR clients? Do you communicate mostly by telephone? Do you reach them primarily through email? Or, are you like a growing number of businesses? Do you contact clients mainly through one of the new social media platforms such as Facebook or Twitter?
It has even been suggested that Google Wave is a replacement for email. The question of whether email is on its way out is significant for PR agencies, and indeed, for anyone who does business online. Not too long ago, a popular newspaper speculated that email was indeed on its way out. The author concluded that it was just a matter of time before email became obsolete. The blogosphere has mixed opinions on this question. Here are some opinions on the matter:
- This post from TechCentral.ie. heralds the death of email.
- Other bloggers, such as Adam C. Engst, at TidBITS, disagree.
- Rachel Kaufman, blogging at Media Bistro's Media Jobs Daily, reports mixed findings when it comes to the future of email in e-commerce.
- At Pivotal Veracity, Jordan Cohen points out that social media users are also more likely to use email.
- Attach even large files such as documents, pictures, and even programs
- Receive a receipt and/or time stamp for a message
- Respond to a message when you want to rather than immediately
- Institute security measures such as a company setting up an internal email system
