Tag

go-to-market

Category Creation Playbook: How Gong, Drift, and HubSpot Invented Their Markets

The most valuable B2B companies didn't win their markets — they created them. A breakdown of the category creation playbook behind Gong, Drift, and HubSpot, with the five moves that define every category creator.

EPR Editorial Team · Jun 6, 2026

B2B Marketing

Founder-Led GTM on LinkedIn

The most capital-efficient B2B demand generation strategy doesn't require a media budget. It requires a founder willing to share what they actually know, in public, consistently. Here's the playbook — including what scale actually looks like.

EPR Editorial Team · May 31, 2026