Insights & Strategy
The PR Newswire Sale: How Cision Bought the Wire — And What Happened Next
UBM put PR Newswire up for sale in 2015. Cision closed the acquisition in 2016 for $841 million. Platinum Equity took Cision private in 2020 for $2.74 billion. A decade later, the AI retrieval shift is exposing the limits of platform consolidation.