Tag

Hashtag Campaigns

Hashtag PR Case Studies — #IceBucketChallenge, #LikeAGirl, and #RealBeauty

Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.

EPR Editorial Team · Jun 14, 2013

Social Media

X Is Not Twitter Anymore. The Branded Hashtag Playbook Didn't Survive.

X is not Twitter anymore. The branded hashtag playbook that defined 2012-2018 brand social didn't survive the transition. The brands still winning — Wendy's, Duolingo, Liquid Death, Tesla — operate without relying on the #-symbol at all.

EPR Editorial Team · Mar 16, 2012