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Southwest Airlines: From Kelleher to Elliott — The Most Structurally Reset Major U.S. Carrier in Decades
Southwest Airlines built the U.S. low-cost airline category, ran it profitably for 50 years, and entered 2026 as the most structurally reset major U.S. carrier in decades. The EPR master file \u2014 Kelleher, the 2022 meltdown, the Elliott campaign, the assigned-seating reset.