Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest's other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
Dave Ridley, Southwest's Senior Vice President and Chief Marketing Officer explains the additions: "As our business grows, we wanted to proactively add to our strategic and creative agency resources. TBWA\Chiat\Day has shown through the review process that it will be an effective partner for us as we continue to tell our strong brand story." Southwest has launched successful award-winning campaigns for the airline's brand including "Fair Play," "Fee Court," "Good Cop, Bag Cop," and "Wanna Get Away." Based in Dallas, Southwest operates more than 3,400 flights a day and has more than 46,000 Employees. Serving 73 cities in 38 states, Southwest is the nation's largest carrier in terms of originating domestic passengers boarded. Linhart Public Relations remains the airlines publicity partner of choice.
