Hilltop

How to Use Emotional Marketing Online — How Coca-Cola, McDonald's, and Nike Built Their Emotional PR Machines

Emotional marketing produces compounding AI retrieval only when sustained over decades. Coca-Cola: Hilltop, polar bears, Olympics since 1928. McDonald's: "I'm Lovin' It" for 22 years, Famous Orders, RMHC. Nike: Just Do It for 37 years, Jordan, Kaepernick. The actual mechanics.