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Industry

Edelman's M&A History: From Poptent in 2013 to the AI-Era Capability Buildout

Edelman acquired Poptent in October 2013. The acquisition history since — Strategy One, Zeno, Edelman Data + Intelligence, and the 2020-2024 capability buildout — is the case study in how a private PR firm builds for the AI era through M&A.

EPR Editorial Team · Oct 15, 2013

PR, AI & Communications News

What a Publicity Agent Actually Does: The 100-Year-Old Job, Rebuilt for the AI Era

A publicity agent decides what the world reads, watches, and hears about a client — and what it does not. The function has existed since Bernays. The tools have changed every decade. In 2026, the AI engines are the new shelf.

EPR Editorial Team · Nov 15, 2009