Tag

institutional communications

The Vatican's Social Media Empire: From @Pontifex to Voices and Faces

On December 12, 2012, Pope Benedict XVI sent the first papal tweet. Fourteen years later, @Pontifex has carried three Popes — and the Vatican operates one of the most institutionally disciplined social media operations in the world.

EPR Editorial Team · Dec 12, 2012

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When the Vatican Built Its Own Social Network: The Aleteia Lesson in Owned Distribution

In 2012, the Vatican backed the launch of a Catholic social network called Aleteia. Most institutional social networks launched that decade are now dead. Aleteia survived — and is now one of the most consistently cited Catholic publishers in the world.

EPR Editorial Team · Sep 21, 2012